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Who We Are

Vi is a global healthy lifestyle company founded in 2005 and most known for innovating the wildly successful Body by Vi Challenge, the world’s first Challenge marketing platform. We created it. We live it. And we do it best. By providing simple products, platforms and support, we help everybody, and every body, transform themselves … 90 days at a time.

Did You Know?

Our story started over a decade ago when our Founders accepted the challenge to start a movement that empowered people to become the healthiest version of themselves. This led to them creating ‘the original’ Challenge Marketing platform: the Body by Vi 90-Day Challenge (“The Challenge”).

The following are some fun facts about its brand legacy so far – 
And we’re just getting started!

Created over 3 million weight-loss & fitness transformations
Served ½ billion meal-replacement shakes
Generated nearly $2 billion in cumulative sales
Awarded over $100 million in free products, cash & prizes
Serves customers across 15+ countries
Donated over 5 million meals to children and families in need
Received numerous industry innovation awards and patents

Global Mission

We’re on a Mission to transform Life, Health and Prosperity around the world.


Creating meaningful connections and life experiences


Creating physical transformations through the right products, programs and support


Creating financial transformations through entrepreneurship, leadership and contribution

Values-Driven Culture

Our six core values drive everything we do as a company and as a community, for we know it’s important to always lead with authenticity, integrity and transparency. And so we stand strongly and consistently behind these values and Vi-ISMS, as they motivate us to always live and promote the #ViLife lifestyle.

Giving Back

We believe we’re part of something much bigger than ourselves. Through our Vi Cares program, whenever you donate meals to people in need, we will match each donation meal for meal. Also, for every 90-Day goal completed, we’ll donate 90 days of meals, drinks and snacks to deserving children and families.

To date, we’ve already donated more than 5 million meals!

Learn More